Global ecommerce sales amounted to nearly 3.5 trillion dollars worldwide in 2019, proving ecommerce is an increasingly lucrative option for businesses.
That’s huge, and the good news is that it certainly isn’t a new trend.
In fact, there’s been an average growth rate of 25.6 percent in ecommerce sales over the years 2014 to 2017.
That’s proof, if you ever needed it, that ecommerce is thriving, and it has been for a while.
It’s also an industry that is ever changing. Trends are constantly shifting in an attempt to shape the way that people in every corner of the globe purchase products.
This makes the future of ecommerce exciting, to say the least. A lot of big things are expected to change in ecommerce over the coming years. We’re here to help you understand what the future of ecommerce will look like.
We’re going to break down some of the top trends for ecommerce in 2021, discuss what we believe the most impactful changes will be over the next few years, then dissect why those changes might have come about.
Mobile and Digital Drivers Behind Ecommerce Sales Worldwide
The infiltration of technology into consumers’ lives has also made the case for ecommerce. Figures from PwC’s 2019 Global Consumers Insights Survey show an ecommerce sales trend toward technology and online purchases carried out through mobile devices, particularly smartphones.
In 2019, half as many consumers purchased products with their computers and/or phones as in-store, with smartphones just edging out PCs as the preferred choice.
Mobile phones were the most popular device, with 24% of global consumers reportedly using their mobile phones for online shopping, overtaking PC users (23%) for the first time.
This divide between online and in-store is expected to widen in the coming years as consumers feel increasingly comfortable with the ease and mobility that smartphones and tablets offer.
test