Choosing between a custom website and a template site can shape how your brand is perceived online. Custom-built websites are crafted from the ground up, giving you the freedom to design every detail—functionality, layout, user flow, and branding all align perfectly with your business goals. This option is powerful for companies that need advanced features or want a truly distinctive digital presence. Meanwhile, template websites provide a fast, cost-effective solution with pre-designed structures that are easy to launch and maintain. While templates may limit how much you can customise or expand later, they’re perfectly suitable for small businesses or anyone needing a clean and efficient site without high development costs. Ultimately, the choice comes down to your priorities: flexibility and uniqueness with custom builds, or speed and affordability with templates.